Skip to main content

Your privacy settings

We use cookies to help you with journey planning and relevant disruptions, remember your login and show you content you might be interested in. If you're happy with the use of cookies by West Midlands Combined Authority and our selected partners, click 'Accept all cookies'. Or click 'Manage cookies' to learn more.

Manage cookies

Influencing Transport Lab

Making behaviour change in transport possible

The purpose of the ITL is to facilitate and action collaboration in the behaviour change field, allowing the sector to make faster progress towards a sustainable transport ecosystem. Its existence reflects how our transport challenges won’t be solved by just building infrastructure or implementing new technology. People will need to use transport in a fundamentally different way if we want to hit our collective sustainability targets. At its heart, this is about improving a collective understanding around people and their approach / ability / attitudes to transport. With this understanding it is possible to educate, incentivise, prevent and empower certain transport behaviours, which are advantageous to the individual and society in general.

The ITL is planned to act as a convening force and a National focal point for influencing behaviour change in transport. Creating intelligence by running trials on behaviours / interventions not well understood. Pooling insight and intelligence from all relevant actors in this space (whether commercial, government, charitable or academic). Enabling others to benefit from applying this intelligence in a targeted way. Achieving sustainable transport outcomes through a systematic and scientific approach.

The ITL will be facilitated by Transport for West Midlands and sponsored by the Department for Transport, especially for the benefit of nationwide local authorities and sub national government authorities.