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Travel Demand and Engagement

We help people to make informed decisions about their journeys. We do this through our Travel Demand and Engagement team.

We explain disruptions and the benefits of using different types of transport. Our approach helps to keep people moving around the region.

We also help to produce campaigns to encourage behaviour change. These campaigns encourage people to:

  • leave at a different time - retime
  • use a different route - reroute
  • car share - rethink
  • work flexibly and commute less - reduce
  • walk, cycle or get public transport instead of driving - remode

We call this the 5 Rs.

This helps improve air quality and tackle climate change. It also benefits people’s mental and physical health.