Privacy and cookies

We are committed to responsible data management and subscribe to the principles of data protection legislation in the United Kingdom.Visitors may be asked to enter basic personal information. This information on our database is not available for sale and use by third parties, beyond the essential requirement for credit card validation during purchase. The information is used solely for our billing and payment purposes, and notifying customers of future updates to our products or services. Information may be stored manually / electronically. Personal information collected via the website will be processed in accordance with, and will comply with, the Data Protection Act 1998.

We do not receive or store any credit card information via our website. This information is taken and processed on our behalf by the secure servers of Iris Software and Services. They may need to transfer some information outside the EU area for the purposes of credit card validation and authentication.

The website will automatically track certain information such as your IP address and browser identification in the course of your use of the website. This information is used only for system administration and for providing statistics to evaluate use of this site.

Information about our use of cookies

Our website uses cookies to distinguish you from other users. This information helps us to provide you with a good experience when you browse our website and it also allows us to improve our website accordingly.

What is a cookie

Cookies are small data files which most website operators place on browser settings or hard drives of their user's device, including computer or mobile devices (to include phones or tablet devices). Cookies may gather information about the user's use of the website or enable the website to recognise the user as an existing customer when they return to the website at a later date.

How do we use cookies?

During the course of any visit to the Swift card website, the pages you see, along with a cookie, are downloaded onto your device. Some of the cookies are necessary for the functionality of the website and they are deleted from your device once you close your browser.


We also use "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.


You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


Cookie Set Cookie Name Purpose
Essential site cookies


This cookie is essential for the website facilities and is set upon your arrival to the website. This cookie is deleted when you close your browser. - Session ID explanation
Essential site cookies


This cookie is essential for the website facilities and is set upon login to the website. This cookie is deleted when you close your browser.
Google Analytics



These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. - Google Analytics Privacy
Cookie Acceptance cc_cookie_accept This cookie is used to indicate that you have acknowledged that cookies are used on this site.

Third Party Cookies

Please note that during your visits to this website you may notice some cookies that are not related to us or our contractors. When you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from these websites. We do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Search engine

The search engine on our website is designed to be as powerful and easy to use as the popular search engine Google. The search is made possible by a piece of hardware (a search appliance) supplied by Google that is plugged into our server and continuously indexes the content on our site. All search requests are handled by the appliance and the information is not passed on to any third party, including Google.

How to reject Cookies?

We will not use cookies to collect personal identifiable information about you and we recommend that you allow the use of cookies. However, if you wish to restrict or block the cookies which are set on this website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.


To opt out of being tracked by Google Analytics across all websites visit


For more information about "cookies" and how to reject them - visit the Interactive Advertising Bureau's website:

Services Provided by our Customer Services Team

If you apply for a Season Ticket or contact our Customer Relations Team, in most cases we will need to collect and use your personal information. We will store this information during the period that your enquiry / entitlement or application for goods and services remains active and may retain your information for a period of up to six years after your last contact. In some circumstances it may be necessary to retain your information for longer.


To join the Direct Debit scheme we need your completed application form - including personal information and bank account details. We will store your personal information in order to send out your tickets and set up the Direct Debit payments you have agreed to. We will share your personal information with a credit reference agency before approving your application to join the Direct Debit Scheme and may also share your information with other companies for the purpose of fraud prevention and to pursue debtors. When the ticket holder and person responsible for making payment under the Direct Debit agreement are not the same we will store the personal information of both persons.


In order to decide whether you are eligible for Travel Concessions and services provided by West Midlands Combined Authority we may share your personal information with your General Practitioner or other health care professional, the Driver and Vehicle Licensing Agency, School/Education Provider, Local Social Services Department, the Department for Work and Pensions and any other organisation deemed appropriate by Centro in the interest of processing your application. Sharing your information with one or more of these organisations may help us to process your application for Travel Concessions. We may also share your information with approved contractors/suppliers who produce and dispatch Travel Passes on the organisations' behalf.


Where you have made an enquiry about a service or facility not directly operated by us we may share your information with other organisations. We will only do this if we consider it necessary to fully respond to the enquiry that you have made. In doing so we will contact you to tell you that your information has been passed on and that the appropriate company may contact you directly regarding the comments you have made. We may tell you this verbally if your enquiry is made by telephone.


Email: if you want to remove your personal information from our mailing list or database.


The Data Protection Officer

West Midlands Combined Authority

16 Summer Lane


B19 3SD